Thoughts about the product
In the early stages of learning, the child's main need is for buoyancy around the arms and stomach. This allows them to get in and out of the water, to jump and to move without worrying about anything else. Then, as the child becomes more comfortable, parents often invest in a buoyancy belt, which allows them to discover the horizontal position in the water. That's right, we learned with a belt like that too!
So, since the child needs various levels of buoyancy for different phases of learning, why not group them together and design an all-in-one product? This is where our idea of creating adaptable armbands-waistband came from. And honestly, it's also very economical for parents to have 3 products in 1! No more need to buy a new one when your child progresses, the TISWIM evolves with them.
In the beginning, the first prototypes of our TISWIM were all foam. But before long, we swapped some of the foam to make something inflatable. In the first version of TISWIM, the two were combined: The armbands are inflatable and the waistbelt is made of foam. In the second version, the entire product is inflatable. The aim? To meet the need for compactness. For the TISWIM to be a true water buddy, it needs to be easy to transport!
To ensure the child wants to keep the product and not just get rid of it at the first opportunity, it was important to design a product that makes them want to keep it... So our designers gave it an original look and invited little animals to the party. A guaranteed success with little ones.